September 15, 2011

HTC officially announced their first smartphone to get that Beats logo on - HTC Sensation XE

The world's first smartphone to sport that Beats logo is announced by, who else, HTC. The HTC Sensation XE, is basically the Sensation but with a pumped up processor and of course don't forget that Beats audio technology inside it. This, the coming of an HTC smartphone that will use Beats' technology, was imminent, I just did not expect it to be this early though. We also know that this is possible because of HTC's partnership with Beats.

Ok, since the Sensation XE will just be the Sensation with a bit of enhancements here and there, the Sensation XE will sport the same specs with the Sensation. What makes it different then? Aside from the apparent Beats inspired livery of the smartphone, the HTC Sensation XE will sport the following:
  • 1.5GHz dual-core processor
  • A larger 1,730 mAh battery (more battery life)
The smartphone will also come with that Beats headset. The HTC Sensation XE is scheduled to be available in Europe, Middle East, Africa (EMEA) and Asia Pacific in the end part of September. Pricing was not mentioned in the press release but I will be posting a blog after this with regards to the pricing of the device in the UK.

Read the press release below for more info.

Press Release:


New 1.5 GHz dual core processor and longer battery life extend the HTC Sensation XE's sophistication and overall experience.

TAOYUAN, TAIWAN – September 14, 2011 – HTC Corporation, a global designer of mobile devices, today unveiled the new HTC Sensation XE – the first in a new line of HTC smartphones to feature Beats Audio technology to deliver studio quality audio. Taking HTC's flagship handset to a new level of high fidelity audio, the HTC Sensation XE offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE boosts performance and battery life even further with the addition of a blazing fast 1.5GHz dual core processor and an extended battery that enables you to listen, watch, speak and browse for even longer.

"Audio is a crucial part of any consumer's mobile experience and we are continually pushing the audio boundaries to encompass not only improved voice but music, movies and games," said Jason Mackenzie, president of global sales and marketing, HTC Corporation. "The HTC Sensation XE offers a truly incredible experience that demonstrates our commitment to place consumers at the center of their mobile worlds."

The ultimate audio experience

The HTC Sensation XE is the first handset to offer a Beats Audio experience - a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive Beats by Dr. Dre in-ear headphones, the handset automatically switches to the bespoke Beats by Dr. Dre sound profile, delivering audio tracks tuned specifically for the headphones.

Whether you are using any of the many music services available in the Android market you will notice fuller bass and crisper vocals and a new level of clarity and range offering audio the way the artist intended it to be heard.

Beats Headphones

The HTC Sensation XE also ships with a microSD card (8GB/16GB) allowing you to carry thousands of songs. The exclusive Beats by Dr. Dre in-ear headphones feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.


HTC Sensation XE will be available across EMEA and Asia Pacific from late September

Source: Endgadget


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