October 24, 2012

Nokia announced the most affordable Lumia to date - the Lumia 510

Nokia, yesterday, announced the most affordable Lumia to date. Dubbed as the Nokia Lumia 510, the smartphone sports a 4" display but runs on Windows Phone 7.5. Yup, no Windows Phone 8 on this device, unfortunately. Anyway, Nokia is scheduled to launch this device in November of this year starting in India and in China. The launching will then be followed by other markets in Asia-Pacific and South America. As for pricing, Nokia estimates that the device should be priced at around $199 (US Dollars). But for a more accurate SRP, I think it'd be best to wait for the market specific launching and announcements.

Nokia Lumia 510 specs:

  • Windows Phone 7.5
  • 4" WVGA (800x480) TFT touchscreen display
    • 233 ppi
  • Qualcomm Snapdragon S1 processor
  • 256MB RAM
  • Memory
    • Internal: 4GB
    • External: N/A
    • Online: 7GB (SkyDrive)
  • Camera
    • Rear: 5MP
      • Auto Focus
      • VGA video recording @ 30fps
    • Front: N/A
  • Connectivity
    • WiFi 802.11 b/g/n
    • Bluetooth 2.1
    • GPS with A-GPS
  • Sensor
    • Accelerometer
    • Proximity Sensor
  • Interface
    • 3.5mm headset jack
    • microUSB 2.0
  • Battery
    • 1300 mAh

Press Release:

Nokia Lumia 510 brings Windows Phone to lower price points
Bright 4-inch display and signature Lumia experiences in Nokia's new entry-level Windows Phone

Espoo, Finland - Nokia today announced the Nokia Lumia 510, a smart and modern entry-level smartphone. Featuring a bright, 4-inch display, the Nokia Lumia 510 makes the unique benefits of Lumia and Windows Phone even more affordable.

"With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points," said Jo Harlow, executive vice president of Nokia Smart Devices. "People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we're looking forward to welcoming more people into the Windows Phone experience."

Following on from the success of the Nokia Lumia 610, this latest addition to the Nokia Lumia range comes in five vivid colors for a fun and personal way to enjoy Windows Phone.

Windows Phone is different to other smartphone platforms thanks to Live Tiles, making it easy to see incoming messages and updates; People Hub, which brings together contacts and updates from across social networks into one location, and access to Microsoft Office and Internet Explorer 9 on the mobile.

Unique Lumia experiences also make the Nokia Lumia 510 unlike any other entry-level Windows Phone. Downloading the Camera Extras app provides exclusive digital lens functionality to go with the five megapixel camera and built-in autofocus. Nokia Maps, Nokia Drive and Nokia Transport also offer the most comprehensive smartphone location and navigation experience available.

The Nokia Lumia 510 will be available in red, yellow, cyan, white and black. Nokia estimates the retail price for the Nokia Lumia 510 to be around USD 199, excluding taxes and subsidies. Sales are planned to begin in November 2012, starting with India and China, and followed closely by other Asia-Pacific countries and South America.


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