Twitter announces and puts into testing Promoted Tweets

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Twitter, a social network where, if you were the owner, would find it hard to put ads in your website, right? Well, they got through that situation with Promoted Trending Topics. So what's next to Twitter's advertising? Well, how about promote a tweet? Today, Twitter announced that they will now be pushing this new stuff to their website and is still on it's testing phase so not everyone can see a promoted tweet on their timelines yet.

"That's why starting today, we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click.

We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO,JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon. During this phase, you may also see Promoted Tweets in your timeline from non-profit organizations you follow, including charity: water, Make-A-Wish Foundation,Room to Read, The American Red Cross and Water.org."

Source: Twitter 

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